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A effective content marketing strategy should always include a content curation activity , useful for guiding and bringing users closer to our brand through selected, quality content. Talking about your company, products and services is important, but it risks becoming self referential and repetitive without content curation, i.e. choosing interesting topics already present online to make available to your audience. Why do it? Because even though it is a very interesting topic, it does not mean that our customers have read it. We will therefore need to make that topic our own and, more importantly, give it added value. This, obviously, provided that it is useful and relevant information for users, coming from authoritative sources such as experts, influencers , customers, etc. and carefully selected.
Content curation and personalization of the message.jpg CONTENT CURATION LET'S START photo editing servies FROM THE BASICS We all know the general rule, but we will never tire of repeating it. Never ever re publish full content on our site or blog just because it is deemed interesting. First of all, there is a risk of encountering significant SEO penalties duplication of content . Furthermore, an important opportunity is wasted, that of offering something useful and precious to those who follow us, adding our voice to what is shared. A good content curation activity involves personalizing the message , the elements on the page, the touchpoints and the calls to action. All essential activities if you want to stimulate a process of identification and engagement in the reader.
In short, sharing an article or news without letting your target see the usefulness and meaning it may have risks frustrating all your efforts. Content curation means separating information from "noise" , helping the user find what they need, making sense and organizing the information where it belongs. CONTENT CURATION THE TOOLS AT OUR DISPOSAL A series of very useful tools come to the aid of the content specialist to select, organize and plan the contents to propose to their target. Here are content curation tools that you will no longer be able to do without. # SCOOP.IT Fully in the top of the most used platforms for content curation , Scoop.it is a sort of bulletin board on which it is possible to pin posts, news, videos and content of interest.
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