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You can read about the benefits of Voice of the Customer for e-commerce , along with many more interesting things I have discovered using this technique , in this post I wrote for the UserZoom UK blog (in English) . advantages of VoC for e-Commerce Not everything comes down to a price or stock problem. The lack of information usually causes the abandonment of a website with price and stock problems to be justified. However, on VoC websites, it is known that around % of abandonments are due to a bad experience. Your online customers' experience determines your NPS . There is a direct relationship between the digital experience and a brand's Net Promoter Score indicator. What will be the next step for my clients? Knowing what your users are going to do is just as important as knowing what they have already done on your website.
A VoC program helps establish e-commerce strategies. Your users are not who you think they are. Voice of the Customer programs help digital businesses better understand and profile their consumers. In this way, they will Brazil Mobile Number List be able to better develop their campaigns and products. Different devices = Different needs and problems. Thanks to a Voice of Customer program, e-commerce businesses understand where to focus their efforts based on the needs of each user on each device. We are experts in User Research. We research with real users to help you create usable products and memorable experiences.Discover the Google Design Sprint Master Academy Stefano Serafinelli July , Est. Reading: minutes The Google Sprint Master Academy The day before Google I/O , Google hosted the first edition of the Google Design Sprint Master Academy.
I had the opportunity to be one of Google UX/UI experts invited to join the Academy. This is what I learned. What is the Google Design Sprint Master Academy? The Google Design Sprint Master Academy is the place where Google employees and Google Experts learn the Google Ventures Design Sprint methodology , a process invented by Google and designed to respond to business challenges in just days through prototyping fast and validation with users. Just before the start of the edition of Google I/O in San Francisco, Google opened its Sprint Master Academy for leading professionals in the world of user experience. It was a unique opportunity for the chosen experts, since the academy has a waiting list of Google designers. The location chosen for this very special workshop was a co-working space known as “The Garage” located at Google's headquarters in Mountain View.
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