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Klaviyo’s A/B testing functionality extends to its automation workflow, too. Scroll up to the “Automations” section to read more on that. What’s the difference? Both Klaviyo and Mailchimp do the basics. Testing between 2-3 subject lines, sender names, or send times is easy on both platforms. Klaviyo includes more options. If you want to test seven unique versions of an email, you can do that without paying a premium on Klaviyo’s platform. (On Mailchimp, doing the same requires a Pro or Premium plan.) Which Tool Is Right for Your Business? Our email marketing experts came to a pretty clear conclusion about who should sign up for Klaviyo and who should use Mailchimp.

Klaviyo is perfect for e-commerce. E-commerce retailers need look no further than latestdatabase.com Klaviyo for email marketing. “If it’s a business that has products [available online], and they want to be a bit more reactive to what people do on their website, and they want to be able to respond with automated campaigns” — they should use Klaviyo, Stamouli said. Klaviyo’s perks include: Simple pricing: Klaviyo makes all of its features available for the jump, and it’s not hard to calculate how much it’ll cost as your business grows. Customizable design: E-commerce shops often need “a lot of control over the look and feel of their email,” Stamouli said.



Klaviyo’s editor works well for that. E-commerce integrations galore: Unlike Mailchimp, Klaviyo integrates seamlessly with Shopify, which is a big draw for e-commerce companies already on the platform. It also integrates with all other major e-commerce platforms. Better data and automations: Klaviyo makes it easy to track data, conduct A/B tests, and automate using predictive analytics. There’s a reason both Stamouli and Dimond don’t use Mailchimp much anymore.  e-commerce focused companies, and Klaviyo works best for their purposes. Mailchimp is great for local businesses. Mailchimp lost this email software battle — but even if it’s not ideal for e-commerce email marketers, it’s great for several other clienteles.