In short the editorial plan is essential

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Their needs or simply entertaining them. If you want to intercept at least part of their searches for the benefit of your business structuring an editorial plan represents a fundamental step for your digital strategy. So what do we mean by Editorial plan simple it is a preliminary document that is used to plan a lineup of contents to be published on social networks on the company blog or via a newsletter . The editorial plan is essential for establishing objectives topics to be covered but above all the target to which the contents should be addressed. for any professional who wants to implement a solid and long-lasting content marketing strategy.

Every social media manager content creator digital strategist or influencer draws up an editorial plan at the beginning of each project. You can do the same thing for your business we warn you creating an editorial plan that has logic and consistency over time requires Mobile App Development Service hours and hours of work and preliminary study. This is why it is always better to entrust your digital communication to a professional . But if you think you have the right means to independently structure your ped continue reading we'll give you a hand are editorial calendar and editorial plan the same thing when we talk about the editorial plan we tend to confuse it with its close relative the editorial calendar.



The difference between these two tools is simple to identify editorial plan preliminary document in which the contents to be published the target audience the tone of voice to be used the brand image to be achieved the competitors and the final objectives of the strategy are identified; editorial calendar practical document that reports content publication dates publication frequency notes and specific details on individual contents (example hashtags links graphic notes). Let's put it this way the editorial plan is the brain of a content marketing strategy. The editorial calendar on the other hand is the operational arm that will be used over time to better organize the contents.