|
Segment overlap – do you know overlapping audience groups on Facebook? Google did the same and expanded a bit more; User behavior explorer – here you can check the movements of specific users. Honestly, not a very useful report. As I wrote, let's make our job easier in analytics. Cohort mining – simply the cohort analysis we know from Universal. Value from the beginning of tracking – lifetime value.
This will be one of the most important reports for e-commerce. It will be - because Google hasn't refined it yet. But don't worry. I have a solution for this, as you will see in a moment. Each of these reports can be described in much C Level Contact List more detail, but this is a topic for several other texts. This is so much information that you could fall asleep from boredom. And it's not worth it, because I have a firecracker ready at the end.
Therefore, in this text we will only deal with free exploration. One report to rule them all Now that we have the theory behind us, let's move on to the coolest part - adapting reporting to our needs. You'll find that the section name: Explore is more than justified. Creating custom reports tailored to your needs is actually discovering new possibilities offered by the tool. Like a traveler, you discover treasures in the jungle one by one.
|
|