|
|
Visibility The b b blog makes the company reality visible to new users, strengthening its identity and image . Each new blog page enriches the company website , is indexable by search engines and consultable by users. These updates help increase traffic to the site , but not only that. Blog contents can improve company authority, helping SEO positioning for strategic keywords used by buyers. This creates a virtuous circle for the company which sees an improvement in site impressions the number of times a web page is viewed by users and the conversion rate of prospects into leads and new customers. Authority One of the most important advantages of.
The blog is the ability to continuously fuel user interest , guiding them along the purchasing path. The topics covered in Photo Editing Services the blog section of a site can also reach visitors who are in the early stages of the buyer's journey. starting from this approach and the birth of a gradual connection, the company has the opportunity to strengthen relationships, offering unique and dedicated services. Over time, it will not only be the brand's authority that increases, but also the ability to create unique bonds based on trust. Shareability The blog is the most shareable section of the company website of all ; any topic discussed can be conveyed on.
Various social platforms , generating both traffic between target users and the re-sharing of content. The articles are strategic tools from which to start to create a social editorial plan that is aligned with the company's objectives and projects. Strategic investment Creating a company blog requires time and adequate resources . For this reason, it is essential to entrust the activities to a content marketing department that is responsible for defining the strategy, publications and topics to be covered. company blog If no one in the company covers this role, it is a good idea to consider entrusting the project to an agency specialized in B B inbound marketing.
|
|
發表於 13:18:48