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It seems very simple. And yet, a staggering number of representatives don't. Nearly half of high-performing sales reps consistently ask their network for referrals, whether it's every day or every time they're in front of a prospect. That proportion drops to just a quarter among non-high-performing reps. Those who aren't the best are also much more likely to admit that they "rarely" or "never" ask for referrals. Referrals are not just a nice-to-have, they are the icing on the cake of a successful business. They are the most reliable source of new leads. In the B B world, companies with referrals enjoy higher conversion rates and faster close times. Therefore, if you are generating referrals, you are selling smarter. . Use events to your advantage In a world of programmatic ads, customer-centric social targeting, AI, and machine learning, it's easy to dismiss event marketing as old-fashioned.
It is no longer relevant. Not fit for purpose. But that couldn't be further from photo retouching the truth. Event marketing is still absolutely effective, especially when it comes to B B sales. In fact, four out of five marketers believe that live events are critical to the success of their business, and most believe it is the most effective marketing technique. One of the biggest advantages of event marketing is the ability to access a guaranteed flow of people with similar interests. These are people who could become potential customers and eventually paying customers.
Of course, events are not a panacea. You can't expect everyone to show up at any conference and have potential clients line up to meet you. As a starting point, ask yourself the following Which events will have the highest proportion of leads and therefore potentially offer the best ROI ? What sessions and meetings should you attend at those events? What will your presence be like? Will you be speaking or will you be at a booth? How will you stand out from the crowd.
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發表於 11:52:17