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Return of animation to websites and growing interest in gamepromotions The fashion for animation and gamification appears on the web inwaves. The second half of 2022 showed a clear increase in interest ininteractivity. Brands thus attract attention to the product, and users aredistracted from the news. Win-Win. Promos in the form of quizzes, mechanicstied to the advent calendar, a wheel of fortune with gifts, a resizing logo inthe header, animation of scrolling elements are the leaders of our personal toplist. New technologies Sanctions have closed or limited access to many familiarservices, primarily foreign ones.
This has pushed companies to get acquainted with new last database technologies and search for alternative solutions, even if they do not alwayscover the need 100%. For example, to attract participants to promotions,services such as BrandLink or ChekScan are now even more often chosen. Andafter removing some applications from the App Store, the most progressivecompanies discovered Progressive Web Applications (PWA) - applications on theweb that do not require downloading. The rise of Russian brands Most likely,you have already felt the increase in the activity of our manufacturers. Thelast quarter of 2022 saw the arrival of cool local brands on our platformlooking to expand their audience's awareness of their brand.
For many, this was the first launch of a promotion. Our teamwas pleased to get acquainted with high-quality domestic products and help intheir promotion. The focus on strengthening the position of Russian companieswill not only remain: if in 2022 marketers carefully priced and tried newtools, then 2023 will be a year of active growth. Companies will take advantageof the moment while foreign brands that have not officially left Russiamaintain a policy of silence. Although the total number of annual launches (andmarketing budgets) of our manufacturers will not be comparable to competingforeign brands.
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