To see through which organic search

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Prioritize organic pages that are already getting a decent amount of traffic, but still have room for organic growth. Also check whether there is already a correct landing page for these groups. Another useful way to prioritize optimizations is to create a separate segment in Google Analytics for organic traffic and Google Ads traffic. This allows you to make the turnover transparent per channel at page level. Is the revenue from advertising above average and is the organic revenue lagging behind.

Then it is even more interesting to improve the organic findability of this page. Also read: unorthodox methods to grow your Google Ads account . Expand campaign with Google Search Console data With Google Search Console it is possible  terms users have reached the photo editor website. So you can see per page which terms have been used by visitors. With these large numbers, there are usually very valuable words that you can use to expand your Ads campaign.



With Search Analytics for Sheets you can make a printout of all organic search terms per page of the website. This way you have an overview of all organic search terms per page. I recommend filtering within this overview the search terms that have generated at least one click on the website. This excludes most irrelevant ones. Then use this data to: Expand your Google Ads campaign. It is possible that relevant search terms are not yet in the campaign Create new ad groups.